GLOBALIZED SRI LANKAN CONSUMER

Any one is proud to be a Sri Lankan in every hand and also no one will hesitate to say that “I am a Sri Lankan”. When talking about Sri Lanka it’s great to speak about Sri Lankan consumer. It’s difficult to conceal one truth which percentage of globalized Sri Lankan consumers is increasing day by day.

In simply says, globalization means worldwide movement toward economic, financial, trade, and communications integration. It implies the opening of local and nationalistic perspectives to a broader outlook of an interconnected and interdependent world. It’s ideal to know that who have engaged in this process of globalization and which factors effect to this. Everyone knows that who is the consumer and how valuable his tasks in different ways.

Under this explanation trying to talk about people, but about the knowledgeable consumers who makes the decisions at correct times. Globalization has made broader through information, technology and expanded business knowledge of the Sri Lankan consumer day by day. Through this article I intend to talk about globalized consumer through Sri Lankan view.

Sri Lankan consumers always try to link with bondless opportunities in global market through decision making process under technological and communicational developments. Using internet of Sri Lankan consumers is rapidly increasing and it expands opportunities to find new products and services while they expect online ordering, online purchasing and online payment by using internet and digital media.

Very often today’s business doesn’t depend on old systems like stock keeping, but dealing throughout the world with new technology even without seeing each other. As mentioned earlier 14.8% of Sri Lankans using internet and get opportunity to deal with overseas. Online shopping facilities such as E-bay, kapruka, Amazon and releasing the restrictions for import makes much easier to consumer to become globalised. 

Sri Lankan consumers tend to buy globally recognized brands through globally distributed companies and imported products available. It’s happy to say that Sri Lankan tourism is rapidly growing day by day as a result of end of war and local consumers get massive opportunities to meet global offers which are very rare to get.

Nowadays Sri Lankan consumers possess unlimited global consumption through global courier companies TNT express, FED-EX. Making more arrangements through building up some infrastructure in Sri Lanka such as southern express highway, new air ports and etc.. , consumers get wide offers to meet their expectations. As a Sri Lankan consumer you can widely think that you have no permission to become a non globalized hand, because you have already become a genuine globalised consumer. Be proud and think more……….!