How to target a niche audience with Facebook Advertising

I suppose that most of the people in this planet are very friendly with this social media network which is called Face book. They almost all the time tempt to deal with this media as much as they find a time to reach there. In the recent past it has become a new transmission of going through this social media even for the successful advertisements as well. Face book becomes second only to Google from web ranking which gives a clear evidence to prove the points mentioned earlier.

It must understand on why people tempt to advertise through this social media.

•   More than 1 billion active users per month
•   58% of users return to face book daily
•   Monthly active users on mobile 600 million
•   3.2 billion Likes and comments every day.
•   Best targeting in comparison with other targeting media.
•   Best selection with the budget
•   Better connection with the target audience

Because of these reasons most of the companies going through this social media better than others such as twitter, link din etc.

If we need to go through face book advertising we simply need to go through 3 steps.

Step   1: Create your face book page for the brand

Step   2: Connect to the target audience

Step   3: Engage with that audience and content

Building up a face book page is not a difficult task at all. As a purpose of your product, service or any other business activity, you can make the page with pictures and all the necessary details without any considerable cost and conveniently. After you prepared the page you can invite the people to Like and comment on your page in terms of their preferences. This should not become a task just once a month but you must always update with your advertisements and engagements with them.

We can make targeting process under few classifications.

v  Location targeting

v  General targeting

v  Education targeting

v  Age and gender targeting

v  Connection targeting

v  Interest targeting

Why most of the people join through Face book Advertising?

      Possibility to go through this media conveniently

      It creates the awareness rapidly which is expected the audience

      Ability to reach potential customers and get their views

      Quick response of the audience with relevant comments

      Makes interaction with audience and the ideas regarding brands which they are considering.